A Live Webinar Event:
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In the upcoming “REAL Talk With Sam Holcman” webinar, Sam Holcman will discuss a practical way to begin Enterprise Architecture with a focused six-week development effort leading to a Version 1.0 deliverable.
Not theory for theory’s sake. Not a documentation marathon. Not another framework-heavy exercise that never reaches the business.
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•\tStart with the business, not the binder
•\tBuild a useful Version 1.0 architecture in six weeks
•\tIdentify the set of deliverables that create real direction
•\tAvoid getting trapped in methodology overload
•\tMove from “we need EA” to “here is what we are doing next.”
Enterprise Architecture should help leaders make better decisions, align investments, reduce complexity, and guide transformation. It should not require months of reading and testing before the first useful conversation.
If your organization has been waiting to “do EA the right way,” this webinar is designed to help you start.
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Save my seat for July 21, 1:00 PM EDT
"},"categoryId":"61af39fa0ff35780165e4faa","sectionId":"6557bc4f32dfc44fb3c33b71","campaignId":"6a199cddb73da1bf6b692b09","components":[],"allowedChildSections":[],"pageId":"6a199cddb73da1bf6b692b13","companyId":"68ee9458c1e7fd003cd8bfe6","componentType":"button","__v":0,"createdAt":"2026-05-29T14:04:14.099Z","updatedAt":"2026-05-29T20:05:27.690Z"},{"_id":"6a199cddb73da1bf6b692b62","type":"component","isTemplate":false,"name":"divider","content":{"box":{"bottom":"medium","top":"none","right":"none","left":"none"},"responsive":{"active":false,"hasContainer":true,"options":{"size":[],"offset":[]},"mapping":[]},"dashed":false,"hidden":false,"spacings":"small","solid":true,"color":"transparent","lineStyle":"solid"},"categoryId":"61af39fa0ff35780165e4faa","sectionId":"69a019d63cdfd9a8bf9784fb","campaignId":"6a199cddb73da1bf6b692b09","components":[],"allowedChildSections":[],"pageId":"6a199cddb73da1bf6b692b13","companyId":"68ee9458c1e7fd003cd8bfe6","componentType":"divider","__v":0,"createdAt":"2026-05-29T14:04:14.182Z","updatedAt":"2026-05-29T14:04:14.182Z"},{"_id":"6a199cddb73da1bf6b692b64","type":"component","isTemplate":false,"name":"text","content":{"kind":[],"box":{"bottom":"xLarge","top":"xLarge","right":"xLarge","left":"xLarge"},"responsive":{"active":false,"hasContainer":true,"options":{"size":[],"offset":[]},"mapping":[]},"align":"center","size":"medium","text":"Das ist ein Text Block für deine Nachricht.","plainText":"About The Speaker: Samuel Holcman Biography","wysiwygHtml":"About The Speaker:
Samuel Holcman Biography
"},"categoryId":"61af39fa0ff35780165e4faa","sectionId":"6904b163f0184c1c0536c1c4","campaignId":"6a199cddb73da1bf6b692b09","components":[],"allowedChildSections":[],"pageId":"6a199cddb73da1bf6b692b13","companyId":"68ee9458c1e7fd003cd8bfe6","componentType":"text","__v":0,"createdAt":"2026-05-29T14:04:14.125Z","updatedAt":"2026-05-29T14:04:14.125Z"},{"_id":"6a199cddb73da1bf6b692b66","type":"component","isTemplate":false,"name":"gridRow","content":{"box":{"left":"none","right":"none","top":"xLarge","bottom":"xLarge"}},"categoryId":"61af39fa0ff35780165e4faa","sectionId":"6904b21e6c9dc51e1353721b","campaignId":"6a199cddb73da1bf6b692b09","components":[{"_id":"6a199cddb73da1bf6b692b67","type":"component","isTemplate":false,"name":"gridColumn","content":{"box":{"left":"none","right":"none","top":"small","bottom":"small"},"verticalAlign":"center","framed":true},"parentId":"6a199cddb73da1bf6b692b66","categoryId":"61af39fa0ff35780165e4faa","sectionId":"679cb57673ca2c9b8023b8da","campaignId":"6a199cddb73da1bf6b692b09","components":[{"_id":"6a199cddb73da1bf6b692b69","type":"component","isTemplate":false,"name":"text","content":{"kind":[],"box":{"bottom":"none","top":"none","right":"xLarge","left":"xLarge"},"responsive":{"active":false,"hasContainer":true,"options":{"size":[],"offset":[]},"mapping":[]},"align":"left","size":"medium","text":"Das ist ein Text Block für deine Nachricht.","plainText":"SAMUEL B. (Sam) HOLCMAN is the Chairman of the Architectures Center Of Excellence, the Managing Director of the Enterprise Architecture Center Of Excellence (EACOE), and the Business Architecture Center Of Excellence (BACOE), and the President of the Zachman Institute for Framework Advancement (ZIFA). He is considered the practitioners practitioner in Enterprise Architecture and Business Architecture, and the leading implementer and world-wide educator and trainer in Enterprise Architecture and Business Architecture methodologies and techniques. The Architecture Center Of Excellence (ACOE) provide its clients with innovative, yet practical solutions to a range of business and systems related challenges and activities. He was the Vice President of Modelware, Methodologies, and BPE (Business Process Engineering) for a major software company. Prior to this experience, Mr. Holcman was the Founder and President of Computer and Engineering Consultants, Ltd. His interests include consulting and research on topics such as enabling business strategies, enterprise architecture, business architecture, business process engineering, intellectual capital management, organization development, system methodologies and life cycles, corporate business modeling, and accelerated analysis techniques.","wysiwygHtml":"SAMUEL B. (Sam) HOLCMAN is the Chairman of the Architectures Center Of Excellence, the Managing Director of the Enterprise Architecture Center Of Excellence (EACOE), and the Business Architecture Center Of Excellence (BACOE), and the President of the Zachman Institute for Framework Advancement (ZIFA). He is considered the practitioners practitioner in Enterprise Architecture and Business Architecture, and the leading implementer and world-wide educator and trainer in Enterprise Architecture and Business Architecture methodologies and techniques.
The Architecture Center Of Excellence (ACOE) provide its clients with innovative, yet practical solutions to a range of business and systems related challenges and activities. He was the Vice President of Modelware, Methodologies, and BPE (Business Process Engineering) for a major software company. Prior to this experience, Mr. Holcman was the Founder and President of Computer and Engineering Consultants, Ltd. His interests include consulting and research on topics such as enabling business strategies, enterprise architecture, business architecture, business process engineering, intellectual capital management, organization development, system methodologies and life cycles, corporate business modeling, and accelerated analysis techniques.
"},"parentId":"6a199cddb73da1bf6b692b67","categoryId":"61af39fa0ff35780165e4faa","sectionId":"6904b163f0184c1c0536c1c4","campaignId":"6a199cddb73da1bf6b692b09","components":[],"allowedChildSections":[],"pageId":"6a199cddb73da1bf6b692b13","companyId":"68ee9458c1e7fd003cd8bfe6","componentType":"text","__v":0,"createdAt":"2026-05-29T14:04:14.125Z","updatedAt":"2026-05-29T14:04:14.125Z"}],"allowedChildSections":[],"pageId":"6a199cddb73da1bf6b692b13","companyId":"68ee9458c1e7fd003cd8bfe6","componentType":"gridColumn","__v":0,"createdAt":"2026-05-29T14:04:14.073Z","updatedAt":"2026-05-29T14:04:14.073Z"},{"_id":"6a199cddb73da1bf6b692b68","type":"component","isTemplate":false,"name":"gridColumn","content":{"box":{"left":"none","right":"none","top":"small","bottom":"small","bgImage":{"visible":true,"src":"https://perspective.imgix.net/69a9f749a299e17a3f640bb5.jpeg?auto=format,compress&w=720&dpr=2","opacity":100},"backgroundColor":"transparent"},"verticalAlign":"start","framed":true},"parentId":"6a199cddb73da1bf6b692b66","categoryId":"61af39fa0ff35780165e4faa","sectionId":"6904b21e6c9dc51e1353721b","campaignId":"6a199cddb73da1bf6b692b09","components":[],"allowedChildSections":[],"pageId":"6a199cddb73da1bf6b692b13","companyId":"68ee9458c1e7fd003cd8bfe6","componentType":"gridColumn","__v":0,"createdAt":"2026-05-29T14:04:14.073Z","updatedAt":"2026-05-29T14:04:14.073Z"}],"allowedChildSections":[],"pageId":"6a199cddb73da1bf6b692b13","companyId":"68ee9458c1e7fd003cd8bfe6","componentType":"gridRow","__v":0,"createdAt":"2026-05-29T14:04:14.064Z","updatedAt":"2026-05-29T14:04:14.064Z"},{"_id":"6a199cddb73da1bf6b692b6a","type":"component","isTemplate":false,"name":"text","content":{"kind":[],"box":{"bottom":"xLarge","top":"xLarge","right":"xLarge","left":"xLarge"},"responsive":{"active":false,"hasContainer":true,"options":{"size":[],"offset":[]},"mapping":[]},"align":"left","size":"medium","text":"Das ist ein Text Block für deine Nachricht.","plainText":"Mr. Holcman conceptualized and constructed a unique look at system development methodologies, which resulted in the highly regarded ForeSight TM methodology and methodology management product. He has developed a strategic planning process that is used by many Fortune 500 companies and is the co-developer of the widely used accelerated analysis (JAD-like) technique known as Rapid Analysis. He has also developed an innovative approach to Business Process Re-Engineering known as Business Process Visualization TM and Organization Network Analysis TM. These techniques are being used to Unlock the Hidden Assets in your Organization SM. In association with Mr. John Zachman, he formed The Zachman Institute for Framework Advancement (ZIFA), to explore, explain, and share the concepts of enterprise architecture. Sam has also focused on understanding the value and management of Intellectual Capital to enterprises. He has developed the Intellectual Capital Maturity Model TM to provide guidance on how effectively organizations are managing their Intellectual Capital, and steps they can take to more effectively manage this capital, and the Enterprise Architecture Maturity Model, and the Business Architecture Maturity Model, to provide guidance to organizations seeking to improve their understanding and implementation of Enterprise Architecture and Business Architecture concepts. He has developed and published works on Cooperatively Optimized Relationships (COR), which is the next generation of understandings in the field of Customer Relationship Management (CRM). To better understand an organizations “DNA”, Sam led the development of The Enterprise Framework TM and The Business Architecture Framework TM. Both have received worldwide acclaim for their understandability, and usability, while maintaining theoretical purity. He published the book titled “Reaching the Pinnacle – a Methodology of Business Understanding, Technology Planning, and Change” and “Enterprise Architecture – A Pragmatic Guide of Practitioners and Stakeholders”. Thes books bring a method to the marketing madness that surrounds Enterprise Architecture, and its straightforward and no-nonsense style sheds much light on a poorly understood topic. The book helps business executives and technology professionals through the process of building an Enterprise Architecture appropriate to their organization’s needs. Mr. Holcman published the book titled “Business Architecture, The enabler of Business Strategy”. Holcman presents a no-nonsense, direct, and easy-to-follow approach to Business Architecture. This makes it particularly useful for those looking for actionable insights. The book is described as \"a book of action, not surveys or choices – moving from theory to strategy enablement\". This practical orientation can be valuable for new architects or professionals seeking to apply Business Architecture concepts in real-world scenarios. It provides a thorough treatment of Business Architecture, covering topics from establishing and maturing a Business Architecture practice to actually developing a human-consumable Business Architecture. The Business Architecture process presented is both theoretically sound and refined through actual practice. The methodologies have been tested and proven in real business environments. Holcman emphasizes that Business Architecture helps the business run better, rather than \"architecture for architecture's sake\". This aligns well with the needs of business professionals looking to improve their organizations. This book helps organizations move from Strategic Intent to a Business Strategy to Strategy Enablement. The book provides clear, understandable approaches, making it suitable for a wide audience, from business professionals, strategists, and new or practiced Business Architects. The book emphasizes the role of Business Architecture in strategy execution, which may be particularly relevant for those interested in aligning business strategies with technology enablement. Sam hosts a podcast and webinar broadcast titled Real Talk with Sam Holcman. These broadcasts are about sorting through the internet-driven advice madness that exists in business today, and provide practice-based insights in business transformation, organizational transformation, enterprise architecture, business architecture, and technology transformation, based on real world practices.","wysiwygHtml":"Mr. Holcman conceptualized and constructed a unique look at system development methodologies, which resulted in the highly regarded ForeSight TM methodology and methodology management product.
He has developed a strategic planning process that is used by many Fortune 500 companies and is the co-developer of the widely used accelerated analysis (JAD-like) technique known as Rapid Analysis. He has also developed an innovative approach to Business Process Re-Engineering known as Business Process Visualization TM and Organization Network Analysis TM.
These techniques are being used to Unlock the Hidden Assets in your Organization SM.
In association with Mr. John Zachman, he formed The Zachman Institute for Framework Advancement (ZIFA), to explore, explain, and share the concepts of enterprise architecture. Sam has also focused on understanding the value and management of Intellectual Capital to enterprises. He has developed the Intellectual Capital Maturity Model TM to provide guidance on how effectively organizations are managing their Intellectual Capital, and steps they can take to more effectively manage this capital, and the Enterprise Architecture Maturity Model, and the Business Architecture Maturity Model, to provide guidance to organizations seeking to improve their understanding and implementation of Enterprise Architecture and Business Architecture concepts.
He has developed and published works on Cooperatively Optimized Relationships (COR), which is the next generation of understandings in the field of Customer Relationship Management (CRM). To better understand an organizations “DNA”, Sam led the development of The Enterprise Framework TM and The Business Architecture Framework TM. Both have received worldwide acclaim for their understandability, and usability, while maintaining theoretical purity.
He published the book titled “Reaching the Pinnacle – a Methodology of Business Understanding, Technology Planning, and Change” and “Enterprise Architecture – A Pragmatic Guide of Practitioners and Stakeholders”. Thes books bring a method to the marketing madness that surrounds Enterprise Architecture, and its straightforward and no-nonsense style sheds much light on a poorly understood topic. The book helps business executives and technology professionals through the process of building an Enterprise Architecture appropriate to their organization’s needs. Mr. Holcman published the book titled “Business Architecture, The enabler of Business Strategy”. Holcman presents a no-nonsense, direct, and easy-to-follow approach to Business Architecture. This makes it particularly useful for those looking for actionable insights. The book is described as "a book of action, not surveys or choices – moving from theory to strategy enablement". This practical orientation can be valuable for new architects or professionals seeking to apply Business Architecture concepts in real-world scenarios. It provides a thorough treatment of Business Architecture, covering topics from establishing and maturing a Business Architecture practice to actually developing a human-consumable Business Architecture. The Business Architecture process presented is both theoretically sound and refined through actual practice. The methodologies have been tested and proven in real business environments.
Holcman emphasizes that Business Architecture helps the business run better, rather than "architecture for architecture's sake". This aligns well with the needs of business professionals looking to improve their organizations. This book helps organizations move from Strategic Intent to a Business Strategy to Strategy Enablement. The book provides clear, understandable approaches, making it suitable for a wide audience, from business professionals, strategists, and new or practiced Business Architects. The book emphasizes the role of Business Architecture in strategy execution, which may be particularly relevant for those interested in aligning business strategies with technology enablement.
Sam hosts a podcast and webinar broadcast titled Real Talk with Sam Holcman. These broadcasts are about sorting through the internet-driven advice madness that exists in business today, and provide practice-based insights in business transformation, organizational transformation, enterprise architecture, business architecture, and technology transformation, based on real world practices.
"},"categoryId":"61af39fa0ff35780165e4faa","sectionId":"6904b163f0184c1c0536c1c4","campaignId":"6a199cddb73da1bf6b692b09","components":[],"allowedChildSections":[],"pageId":"6a199cddb73da1bf6b692b13","companyId":"68ee9458c1e7fd003cd8bfe6","componentType":"text","__v":0,"createdAt":"2026-05-29T14:04:14.125Z","updatedAt":"2026-05-29T14:04:14.125Z"},{"_id":"6a199cddb73da1bf6b692b6b","type":"component","isTemplate":false,"name":"gridRow","content":{"box":{"left":"none","right":"none","top":"xLarge","bottom":"xLarge"}},"categoryId":"61af39fa0ff35780165e4faa","sectionId":"6904b21e6c9dc51e1353721b","campaignId":"6a199cddb73da1bf6b692b09","components":[{"_id":"6a199cddb73da1bf6b692b6c","type":"component","isTemplate":false,"name":"gridColumn","content":{"box":{"left":"none","right":"none","top":"small","bottom":"small","bgImage":{"visible":true,"src":"https://perspective.imgix.net/68f4230bdf7811003cd0680e.jpeg?auto=format,compress&w=720&dpr=2","opacity":100},"backgroundColor":"transparent"},"verticalAlign":"start","framed":true},"parentId":"6a199cddb73da1bf6b692b6b","categoryId":"61af39fa0ff35780165e4faa","sectionId":"6904b21e6c9dc51e1353721b","campaignId":"6a199cddb73da1bf6b692b09","components":[],"allowedChildSections":[],"pageId":"6a199cddb73da1bf6b692b13","companyId":"68ee9458c1e7fd003cd8bfe6","componentType":"gridColumn","__v":0,"createdAt":"2026-05-29T14:04:14.073Z","updatedAt":"2026-05-29T14:04:14.073Z"},{"_id":"6a199cddb73da1bf6b692b6d","type":"component","isTemplate":false,"name":"gridColumn","content":{"box":{"left":"none","right":"none","top":"small","bottom":"small"},"verticalAlign":"center","framed":true},"parentId":"6a199cddb73da1bf6b692b6b","categoryId":"61af39fa0ff35780165e4faa","sectionId":"679cb57673ca2c9b8023b8da","campaignId":"6a199cddb73da1bf6b692b09","components":[{"_id":"6a199cddb73da1bf6b692b6e","type":"component","isTemplate":false,"name":"text","content":{"kind":[],"box":{"bottom":"xLarge","top":"xLarge","right":"xLarge","left":"xLarge"},"responsive":{"active":false,"hasContainer":true,"options":{"size":[],"offset":[]},"mapping":[]},"align":"left","size":"medium","text":"Das ist ein Text Block für deine Nachricht.","plainText":"Sam was with Ford Motor Company in data processing, finance, and engineering. He was Vice President of a robotics and factory automation firm. He was also a senior member of a technology delegation to the People’s Republic of China, on the invitation of the Chinese and United States Government, and a member of a technology delegation to the Commonwealth of Independent States (Soviet Union). Sam has a Bachelor’s degree in Bioengineering and Master’s degree in Electrical Engineering, and a Master’s in Business Administration from the University of Michigan, Ann Arbor. He has been elected to Eta Kappa Nu (electrical engineering honors society), and Tau Beta Pi (engineering honors society), and is a member of numerous societies and professional organizations, and is a frequent speaker at seminars around the world.","wysiwygHtml":"Sam was with Ford Motor Company in data processing, finance, and engineering. He was Vice President of a robotics and factory automation firm. He was also a senior member of a technology delegation to the People’s Republic of China, on the invitation of the Chinese and United States Government, and a member of a technology delegation to the Commonwealth of Independent States (Soviet Union).
Sam has a Bachelor’s degree in Bioengineering and Master’s degree in Electrical Engineering, and a Master’s in Business Administration from the University of Michigan, Ann Arbor. He has been elected to Eta Kappa Nu (electrical engineering honors society), and Tau Beta Pi (engineering honors society), and is a member of numerous societies and professional organizations, and is a frequent speaker at seminars around the world.
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